Expert Insights
Tips for Optimizing Hotel Landing Page Content
Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue […]
The Most Important Metric in Hotel Marketing: What’s Your OMTM?
As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]
Top 10 Hospitality Trends for 2019
The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades.What key trends have been steadily reshaping the industry and where is hospitality heading in the […]
9 Tips for Revenue Management in 2019
When you run a property, there’s a lot to keep on top of. Sometimes it can be hard to know where to start when it comes to revenue management and […]
The Hotel Upsell: Three Suggestions To Win The Risk-Reward Game
In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking, […]
Revenue Management Resolutions: Data, Channel and Room Type Management
Budgets are complete, approved, and put to bed. Starting 2019 off right can set your full year up to success. NB: This is an article from Rainmaker Can you track […]
Increase ADR and Drive Revenue by Optimizing Room Type Differentials
One of the easiest ways for hotels to raise ADR and drive revenue without actually raising rates is by segmenting the property’s different rooms and accurately pricing them to encourage […]
Indian hotels are the latest to declare war on OTAs
Just days after food-delivery apps faced fire from restaurant owners in southern India, online travel agencies (OTAs) are battling opposition from hoteliers in the western part of the country. Around […]
Upselling Techniques: How to Increase the Value of Each Event
At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]
Top 5 Things Need to Know in Hotel Digital Marketing (November)
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. NB: This is an article from hebsdigital From TripAdvisor evolving into a social travel platform […]
