Expert Insights

different options for a revenue strategy

PODCAST: Implementing Revenue Management in your F&B Operations

In today’s podcast we are discussing the implementation of Revenue Management within your F&B Operations. We are joined by three guests from Real Hotels Group who will talk through their […]

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monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Why Can’t Hotels Drive Rates?

The firm has predicted that hotel occupancy in the US will rise to 66.2% in 2019 – a fifth straight record level. That occupancy will be driven by a 2.1% increase in demand, although this will be somewhat rebalanced with a 1.9% increase in hotel supply.

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What’s Happening with Rate Parity in the Hotel Industry?

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance […]

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Google’s New Hotels Booking Search & What It Means For Your Hotel

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

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Still Selling Rooms? Here’s How to Start Selling an Experience

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

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Digital Marketing Timeline for New Hotel Opening

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]

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How Can Your Independent Hotel Compete With Group Hotels?

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]

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With These Two Simple Steps, You Can Say: Metasearch, Managed!

Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They […]

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10 Hotel Digital Marketing KPIs

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]

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Hotels Are Wasting Valuable Data Without Even Knowing It

The world is on a mission to go green and the hotel industry is joining the movement, starting with removing plastic straws from their properties, major hotel chains including Hilton, […]

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