Expert Insights
Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
Google Testing New Hotel Search Experience on Desktop
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]
Will Revenue Managers Be Ready For Next Downturn?
There are at least a few industries where the price of the product is totally or substantially disconnected from the cost of production. NB: This is an article from Richard […]
Hotel Distribution: Stop Predicting, Start Diagnosing
There is a fine line that separates guesswork and prediction – the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage […]
If You List It They Will Come: A Hotelier’s Guide to Google My Business
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
Future of Revenue Management Is Not What It Used to Be
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. […]
3 Key Components of Your Dynamic Pricing Optimization Strategy
In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
8 Ways the Best Revenue Managers Have Re-Defined their Job
The 25,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well […]
