Expert Insights

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

This is a slightly different podcast to normal as it will focus on two initiatives apaleo and GiftUp have devised to support hotels and communities during this crisis

Hotels are closed but future awaits, let’s make the best of this suspended time and let’s plan. Here are my (personal) suggestions on how to rearrange a day in the life of a Revenue Manager

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern

You want everyone on the same page, prepared for what may come along. Advance preparation often separates those who make it through a crisis fairly unscathed and those that struggle.

The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars