distribution
Hotel ADR Rise vs Distribution Channels Cost
According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]
Driving bookings through social media
Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]
The Future of Hotel Booking
Sabre has released a new travel trend report with advice for hoteliers on how to sell to modern travellers. The Future of Hotel Booking – A Guide to Hotel Retailing, […]
Fear of new strategy stymies revenue managers
Revenue managers in Scandinavia are working to overcome their fear of being first. Speaking during a Hospitality Sales and Marketing Association International Europe event Thursday, revenue managers said they understand […]
Amadeus slots a major piece into its merchandising puzzle
Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a Customer Experience Management system. The technology is central to the distribution giant’s vision […]
Accor fights OTA with open enrollment for independents
Accor has rebranded itself into AccorHotels while also opening up its booking platform to independent hoteliers. This bold move is taking the fight to online travel agencies by giving independents […]
Implementing direct bookings within the online distribution jungle
The world is on the move. Tourist arrivals and spending on leisure tourism keep growing and experiencing one of the highest growth rates is South-East Asia. Just this year, Thailand […]
Airlines seek more bookings by pulling fares from travel sites
Airlines are increasingly pushing and prodding travelers to book flights through their own websites, where they can sell more services like in-flight entertainment and add-ons like hotel reservations. They also […]
Digital Channels Drive Impressive Booking Growth
In the first quarter (Q1) 2015, digital channels – which include hotel websites (Brand.com) and Online Travel Agents (OTA) and Global Distribution Systems (GDS) – grew in popularity among individual […]
Hotels in China need to dig deeper
Hotel organizations today need to handle a gamut of distribution channels that can pave way for bookings. The route to optimising distribution involves several key aspects such as connectivity (configuring […]