distribution
Skyscanner strategy and the shifting metasearch landscape
Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]
3 keys to an effective hotel distribution strategy
NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]
How your booking engine can impact direct bookings
There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]
Alternative lodging grows in importance for Expedia
The two largest OTAs reported substantial growth last quarter in sales of the alternative accommodations they offer, Expedia via HomeAway and Priceline through listings on Booking.com, which analysts said are […]
Building a Smart Distribution Strategy
The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]
The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
Hotels Increasingly dependent on OTAs
HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses from over 2000 hoteliers. The results show an […]
Metasearch Sites: A Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]
Amadeus hotel room marketplace growing fast
Debate about the tensions in the hotel room distribution market is usually dominated by the battle between direct distribution and the large global OTAs. Hotels understand the value global online […]
Competition has kept GDS vendors from cutting incentives
Q: The GDS vendors periodically state that they plan to cut back on incentives to travel agencies. Have they succeeded, as far as you can tell? Do you have any […]