distribution
How TripAdvisor Algorithm Works & How To Rank Higher
Reading guest reviews has become a standard process in the travel shopping journey. 95% of travelers read travel reviews when planning a trip and 76% of travel shoppers believe that […]
Airbnb and third party distribution – and so it begins again?
Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]
The Hotel Distribution Technology Chart: 2017
It’s been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to […]
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]
When a direct booking maybe isn’t direct – blurred lines in travel distribution
Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue […]
Competition Among OTA, Search Players Leaves Hotels with Options
Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The […]
Travel distribution: The end of the world as we know it?
Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
HeBS Discuss Optimizing Direct Bookings and Lowering Distributions Costs
Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series. Speakers from HeBS Digital discussed where the industry is heading in 2017: towards an inevitable […]
3 Fundamental Practices of Metasearch Management
We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some […]