distribution
Channel Optimization: The Secrets of Data Driven Hoteliers
New report from Sabre and Phocuswright shows the steps hoteliers can take to create and maintain the right channel strategy to reach and convert more customers Sabre Hospitality Solutions has […]
Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology
The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest […]
Eight amazing things you can do with The Channel Manager
Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]
The (ongoing) trouble with travel distribution: Customer experience
The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]
Easy ways to improve online distribution for small hotels
Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]
The Future of Direct Distribution Technology: a hotelier’s view
My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]
Collaboration needed for revenue management in 2017
The importance of converting and targeting guests might sound like yearly calls to arms, but those tasks require a greater the level of complexity in 2017. Hoteliers need to take […]
PolyU Study Finds Guest Profile Matters for Hotel Booking
When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]
How TripAdvisor Algorithm Works & How To Rank Higher
Reading guest reviews has become a standard process in the travel shopping journey. 95% of travelers read travel reviews when planning a trip and 76% of travel shoppers believe that […]
Airbnb and third party distribution – and so it begins again?
Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]
