distribution

Understanding your audience and then being able to sell suitable inventory to them, on the right platform and at the right price the key to a profitable distribution strategy. NB: […]

When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunity for financial growth than an intelligent revenue strategy. Strategic revenue management is recognised as an important […]

Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]

“It’s healthy that hotels have a distribution mix.” Those are the words of Booking.com’s Gillian Tans, speaking at ITB last week. You might not hear us say this too often, […]

Google appears to have recently changed how it treats the biggest hotel discounts in its advertising-driven, price-comparison hotel search. In our test searches, we see a change. Google used to […]

Airlines, particularly, those in the West should start looking east, specifically, to China to understand where mobile, ecommerce and payments are headed. That was the message from Hugh Aiken, senior […]

  One of the most important pieces of technology for your hotel is a channel manager. Whether you’ve already invested in a channel management solution or are in the early […]

Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]

The media has carried out a widespread diffusion of the story that Airbnb is now offering hotels. The size of this giant company and its potential are well worth the […]

  Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]