distribution
Amoma’s Collapse: How Hotels are Pushing Back Against Rogue OTAs
Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.
How to Optimise Your Most Profitable Channel and Book More Guests Direct
Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.
Hotelbeds Cuts Ties to Booking Sites That Break Distribution Rules
Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.
A Hotel Inventory Management Guide for Property Managers
Inventory management is an umbrella concept that involves understanding, overseeing and controlling your hotel’s room inventory. Here are some strategy basics:
America or Asia? The Surprising Truth of Metasearch Success
While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.
Why I stopped worrying about Airbnb
After all the hand-wringing hotel executives did when Airbnb first hit the marketplace, I think it’s time to stop worrying. We need to embrace it for what it is: It’s not a disruptor. It’s an augmenter.
Kayak and Trivago Enhance Destination Search Experiences
Recently, Kayak and Trivago have enhanced their user experiences in an effort to provide more relevant information to users on their booking journeys
Winter or weekends? The surprising truth of metasearch success
A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.
How Can Hoteliers Deal with Wholesale Distribution Dilemma?
Here are a few practical ways through which you can optimize your wholesale distribution strategy and ensure better control on the distribution as well as the pricing:
What is Your Hotel Room’s ‘Best Before’ Date?
Hoteliers must update their distribution strategy to fill the literal void that an empty hotel room creates. Here are two ways to fill your empty rooms and increase occupancy and RevPAR.