distribution

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

The unpredictability of new outbreaks has stymied any hopes of a quick rebound in travel and has made it difficult to forecast a recovery trajectory

Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

Hotel brands should focus on the “total distribution” concept, that is broadening from room only to a platform for guests to customize the complete journey

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes