distribution

Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

Get creative with revenue management and distribution strategies and drive sales for your hotel. Don’t shy away from some guerilla warfare yield techniques

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies