distribution
Pay per Stay; Is it the Right Model for my Hotel?
In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign
Mirai Selects Koddi to Help Hotels Better Compete in Metasearch
Metasearch already scaled to become one of the most important online marketing channels in 2019, continuing its growth trajectory
Metasearch Advertising Just Got a Lot More Complicated
Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?
How Revenue Managers Can Become Indispensable
Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable
Get Most out of Google Hotel Ads Without Wasting your Marketing Budget
Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow
From Revenue Manager to Hotel Leader
Hotels will require commercial leaders with insights of revenue management, marketing and distribution whilst able to make informed decisions
New Report Gives Actionable Insights To Hotels For Navigating the Crisis
As hotels continue to grapple with the crisis impact, this comprehensive report explores steps hotels can take to navigate the ‘new normal’
Getting the Most Out of Google Hotel Ads: The Top 15 Check-List
Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out
Using an Attribute Based Selling Approach in Your Upsell Strategy
There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling
Metasearch PPS or PPC – Which Is Right For Me?
Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?
