distribution

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

Wholesalers sit between travel agents and your hotel to act as a middleman, sourcing and acquiring rooms, rates, packages in bulk before selling them on

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas: