distribution

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer