distribution

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Here are some trends our industry is seeing in the aftermath of the pandemic that may be affecting your online distribution strategy

This study provides the European Commission with up-to-date facts on the distribution of hotel accommodation in the EU

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.