digital

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Apart from these content marketing strategies, you can also use content to entice and influence your target audiences’ booking decisions.

We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.

When deciding on website structure, it’s easy to get lost in trends and best practice. In reality, you just need it to show your hotel in the best way

History tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn

Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution