digital

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations

There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence

Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online

We know managing your social media can feel like a chore. Trying something new and on-trend may bring just the boost your brand needs

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

If you are prepared to learn these vital techniques, let’s go through some helpful advice for choosing the right keywords to attract targeted traffic

Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both