digital

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches