digital

It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them

Setting up a solid social media presence across multiple websites and platforms can be daunting and confusing if you do not know where to begin

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms