digital

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

From relatively nowhere 5 years ago, local search now accounts for 15 – 20% of all visits to our client’s hotel websites. NB: This is an article from 80Days What […]

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication