digital
Automate Repeat Guest Welcome Letters via Email Marketing
Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests
Sell More With High Quality Visual Content
Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

Three Hurdles to Direct Sales
Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales
What is Hotel Metasearch?
Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel
5 Ways Hotels Can Use Local Content to Drive Social Bookings
As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]
13 Most Abused Terms When Marketing a Hotel
It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?
How SEO Can Help You Get More Direct Bookings For Your Hotel
You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings
A Smart Guide to SEO for Independent Hotels
There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar
How Can You Protect Your Top of Funnel Investment?
Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back
Understand And Make The Most of Your Demand Data
When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil