digital

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit