digital

What will the global hotel industry look like in 2017?

NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]

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Using emotion effectively in digital marketing

Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]

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Are mobile devices driving direct bookings and guest engagement?

  Since Chris Anderson wrote “The web is dead. Long live the Internet” in 2010, a pivotal article announcing the demise of traditional web browsing, the topic has been endlessly […]

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How to develop a content marketing strategy for your hotel

  NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]

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Ctrip empowers MakeMyTrip in mobile

FLUSHED with funds from Ctrip International’s US$180 million investment in it, MakeMyTrip (MMT) is surging ahead with the goal of being the dominant player in the mobile and accommodation space. […]

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Hospitality In The Digital Age Of Disruption

This past week, over 300 hotel and travel marketing executives converged on New York’s Marriott Marquis to attend the HSMAI Digital Marketing Strategy Conference. While the conference’s theme was “Navigating […]

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Hotel Marketing: dangers of duplicate content

NB: This is an article by Megan Harr, Senior Copy & SEO Specialist at HeBS Digital Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need […]

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Treat your hotel website like a beautiful store window

  NB: This is an article from SiteMinder, a leading cloud platform for hotels World-famous retailers such as Macy’s in New York and Harrods in London are renowned for their […]

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How to Reduce Your Email Bounce Rate

  NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate Even the best email campaign won’t be a success if your bounce rates are high. Your creative […]

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Can Technology Improve Your Hotels Direct Bookings?

NB: This is an article by Rachel McCloy, Digital Marketing Specialist with Net Affinity Digital marketing is still a relatively new field, but it has been around long enough to […]

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