digital
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition
NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]
Six things you need to get right about Airbnb
NB: This is an article by Morris Sim, founder of Brand Karma, a leading solutions provider for hospitality and travel brands As a road warrior who frequently stays in […]
Why mobile travel chat will revolutionize online travel bookings
NB: This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been […]
5 ways hotels can improve direct online booking conversion
NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]
Google’s New Trip Planning Search Display
NB: This is an article by Asher Fusco, Associate Director Copy & SEO at HeBS Digital Google has found yet another way to harness its wealth of information to provide […]
5 Step Rate Parity Busting Tactic
NB: This is an article by Robert Hernandez, Revenue Discovery Consultant & Trainer at Origin World Labs The fight is on globally to end rate parity. While governments and […]
Guest engagement and impact on top line revenues
A savvy hotelier knows that the difference between an engaged guest and a disengaged guest could mean the difference between meeting the bottom line and not. Engaged guests feel […]
Don’t just manage revenue, create a holistic strategy
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]
