digital

  The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

  NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]

  NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]

  A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, […]

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

  NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]

  NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]

  NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]