digital

NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]

In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]

When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]

TrustYou’s acquisition of real-time messaging specialist Checkmate last week fills the missing piece of the data puzzle that it is building in a bid to be the “company that knows […]

None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]

NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices.  Online travel agencies are popular not only for […]

With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]

By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel website is one of the most cost […]

Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]