digital

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale

We explore how luxury hotels allocate their marketing budgets and the challenges a hotel can face with standard marketing options

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations