digital

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI