digital

In our previous article we discussed how 2017 has been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2018. The next step […]

As marketers, we are constantly encouraged to be ‘data driven’. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on […]

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]

  As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop […]

Few things are more powerful than collecting positive social media reviews on sites like Facebook and LinkedIn. However, if you’re just sitting back and admiring these reviews, you’re missing out […]

With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

Creating a marketing plan for a venue can be challenging in general, making social media for venues even trickier. Whether you’re opening your first event venue or need some fresh […]

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. […]