digital

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a […]

The online challenges facing hotel marketers are constant and many. With technology taking giant strides forward and travellers becoming more savvy when it comes to online environments, standing out from […]

There are a lot of moving parts to juggle when running hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

Following our last article about 6 Reasons why you should implement Chatbots for your Hotel, you’ve got to know what it takes to build one. However, if you’ve managed to […]

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]