digital

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three […]

You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]

Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with […]

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]

In our previous article we discussed how 2017 has been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2018. The next step […]

As marketers, we are constantly encouraged to be ‘data driven’. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on […]

Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]

The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]