digital

Social media has become an unparalleled marketing force—and is showing no signs of slowing down. It’s doubtful any business owner in this day and age needs to be convinced of […]

Flagged hotels enjoy an established presence in the global marketplace and the trust that goes along with that. But… despite the common misconception that the brand is entirely responsible for […]

Great service at hotels used to be based on high touch, highly personalized contact with guests – anticipating their needs and over delivering at every touchpoint. It still is. But […]

What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]

Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]

There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]

Over the course of the CRM: A Hotelier’s Guide blog series we’ve looked at what customer relationship management is, why it’s important, what it’s involved for hotels and its potential […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]

You may have guessed by now that we at Triptease are fully paid-up members of the CRM fan club. We believe that done right, it can work wonders for hotels, […]

  The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain […]