digital

Wіth thе rіѕе оf social mediа аѕ thе nеw frоntіеr оf іnfоrmаtіоn аnd nеwѕ, hоtеlіеrѕ hаvе bееn рuѕhеd tо аdарt tо thіѕ nеw mаrkеtіng lаndѕсаре. NB: This is an article […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. NB: This is an […]