digital

What’s even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. NB: This is an article from eTourism Because without a content […]

Keyword research is always the first step in determining your search engine optimization (SEO) strategy. It may seem like an easy step, but there are actually quite a few details […]

New data from Euromonitor International shows the ever shifting nature of consumer profiles, detailing eight personality types that influence the motivations behind the purchases customers make. The data offers insight […]

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]

Wіth thе rіѕе оf social mediа аѕ thе nеw frоntіеr оf іnfоrmаtіоn аnd nеwѕ, hоtеlіеrѕ hаvе bееn рuѕhеd tо аdарt tо thіѕ nеw mаrkеtіng lаndѕсаре. NB: This is an article […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]