digital

Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from […]

This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. […]

The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]

Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]

We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]

The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]

Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers. NB: This is an article […]

The last few years have seen a steady rise in the impact of rate-parity and onward distribution issues on hotelier’s bottom line. GMs and revenue managers are scrambling to find […]

A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]