digital

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.

Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed. Here are some top mistakes that you want to avoid.

With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.

This month’s latest digital innovations include Google search algorithm update “BERT,” Bing metasearch, and new Facebook Responsive Text Ads.

While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.

PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. There are different ways you can retarget your prospects online.

The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your […]

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]