digital

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics

Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic