digital

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

We have increasing limitations to understanding travelers (data privacy and blurred digital identities) but we need to customize engagement

Before anything else, take a breath and ask yourself: “What is my motivation for this digital marketing campaign?” You might have a rough idea

With the shift towards contactless technology, email is still a most effective way to stay connected and communicate with hotel guests

What effect does a consistent social media strategy, highly rated online reputation, and timely review response plan have on properties

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile friendly and must load fast

How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

With the right creatives, you can be flexible how you show cancellation policies, advertising promotions and special offers to your audience

Conversational copywriting is a great tool for hoteliers to use to provide the right information at the right time to your potential guests

As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at […]