digital

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Storytelling can draw out an emotional response, as the human brain is “programmed” to visualize the information a story can give

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

So how long do visitors stay on your hotel website? Average is 15 seconds. This means that your website must engage visitors almost instantly

For busy hoteliers who are trying to drive revenue after a very difficult year, email marketing can be the ticket to recovery

When it comes to hotel marketing and advertising, never underestimate the power of hotel Word of Mouth (both traditional and electronic)