data

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

The amount of data created online doubles every two years. That’s a whole lot of first, second, and third party information. Each promises to be the golden ticket to a […]

  Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they should be utilizing it for customer engagement and marketing. Many […]

Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]

In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]

With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]

Throughout the official first day of CVENT CONNECT 2016 in Las Vegas yesterday, the focus was not on big data. Instead, the topic getting most of the attention was not […]

Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]

According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]