data

What is Dynamic Pricing? As we know, the main goal of Revenue Management is to sell the right product to the right customer at the right time and for the […]

There are exciting developments taking place in hospitality revenue management because of artificial intelligence, business intelligence, and machine learning. Business intelligence in particular has been a trending topic among hoteliers, […]

In an ideal world, data specialists would agree on a single version of the truth but that is easier said than done Getting data into an organised, clean, coherent and […]

Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and by opposing, better optimize them. […]

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]

Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]

Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of transparency. This has now become a big […]

They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]

Competition for sales and consumer loyalty is more aggressive than ever before. NB: This is an article from Rainmaker Hospitality is one of the most cutthroat industries, where every prospective […]

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and […]