data

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]

As marketers, we are constantly encouraged to be ‘data driven’. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on […]

Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]

Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I […]

Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business […]

Hotel room pricing is never easy to perfect, but you don’t need to be a genius or trained data-scientist to get it right at your property. Last year Airbnb’s head […]

The Internet has had an impact on almost every industry out there and how could hotel industry be an exception to this revolution. Traditional booking mechanisms like phones and agents […]

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it […]