data

Guest service technologies are changing incredibly quickly. Every week we’re hearing announcements about new products designed to improve the delivery of guest services and improvements to the ones we already […]

Travellers, just like consumers in any e-commerce category, have distinct ways of shopping. So come to think of it – can two families travelling to a same destination end up […]

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]

For example, when a consumer signs-up for Spotify and they want to use their Facebook login for ease, Spotify receives their contact info, who their friends are, location, and other […]

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, […]

May 2018 will see the arrival of the General Data Protection Regulation (GDPR). And, if your business stores personal data (which, let’s be honest, most do these days), you’ll need […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

One of the last frontiers of digital marketing is joining up online and offline channels, also known as ‘omnichannel marketing’. The reason omnichannel has remained out of reach for most […]

Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]

USA The U.S. hotel industry reported positive results in the three key performance metrics during the third quarter of 2017, according to data from STR. Compared with Q3 2016: Occupancy: +0.5% […]