data

In an ideal world, data specialists would agree on a single version of the truth but that is easier said than done Getting data into an organised, clean, coherent and […]

Whether ‘tis nobler in revenue strategy to suffer the reservations and upgrades of outrageous fortune, or to take arms against a sea of data, and by opposing, better optimize them. […]

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]

Remember the days back when mobile phones were nothing more than keypads for calling? These days, even the most basic mobile devices come with WiFi, and 44% of Facebook’s most […]

Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of transparency. This has now become a big […]

They’re tech-savvy, experienced-focused and expect a certain level of personalization from booking to check-out. Here are five trends shaping customers thought patterns right now, and how your brand can harness […]

Competition for sales and consumer loyalty is more aggressive than ever before. NB: This is an article from Rainmaker Hospitality is one of the most cutthroat industries, where every prospective […]

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and […]

Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]

You’ve surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). […]