data
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]
Big Data and the Need for a Data Strategy
Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]
How to Move from Revenue Management to Revenue Science
Almost two decades after the big expansion of Revenue Management throughout the hotel industry, Directors of Revenue Management still make 20% less than Directors of Finance and Accounting (payscale.com). NB: […]
Predictive Personalization and How It’s Revolutionizing Hospitality
The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.
Revenue Management 4.0 – Embrace the Citizen Data Scientist
In 2018 we saw a lot of “revenue management” Software coming into the market. NB: This is an article from Fabian Bartnick, VP Asia Pacific and International Business for LodgIQ […]
The Most Important Metric in Hotel Marketing: What’s Your OMTM?
As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]
Why Personalisation Can Deliver 6% More Revenue for Your Hotel
All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]
Unleashing Data to Drive Groups and Events Business Forward
Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]
Why and How You Should Apply the Netflix Model to Your Hotel
It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]
Never Miss a Booking with Real-Time Management
As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]
