data

How to Increase Revenue Throughout the Customer Journey

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

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Using a BI Tool to Build a Collaborative Revenue Strategy Culture

Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations […]

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RevPAR Is Only One Piece of the Picture

RevPAR isn’t profit, which is what really matters. Going beyond RevPAR to look at indicators such as GOPPAR (gross operating profit per available room) offers a truer portrait of the success of a hotel.

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Tech and Techniques to Maximise Hotel Metrics: Pt 2

In this two-part series, we break down the technology and techniques that help hoteliers boost the metrics that matter most. This follow-up article covers the most impactful techniques

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Tech and Techniques to Maximise Hotel Metrics That Matter Most: Pt 1

The following technologies are essential components of a profitable hotel operation. Each section features one tech best practice, followed by the relevant metrics that it impacts the most.

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How to Stay Ahead as More Tech Titans Move Into Hospitality?

Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.

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Data Usage Phases in Hospitality Industry

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

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6 Best Practices to Optimize Your Hotel Data

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.

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Using Data Intelligence to Understand Your Customers

The outcomes from the data intelligence can be used to fuel real-time decision-making engines, to identify customers at risk of churning away from your business and much more.

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Data Driven Content: The Metrics That Matter

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

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