data
The Relationship Between Technology & Driving Hotel Revenue
We explore the relationship between technology and driving revenue for hotels by looking at things you can start doing now to get ahead
Intelligent Hospitality (HotelIQ) “Who Are We?” – In Conversation with Apo Demirtas
We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.
Top Tips to Plan for a Profitable Recovery
There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back
Google Launches Free Data Tools to Understand Travel Demand
Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions
Revenue Managers Will Need To Master Their Data In The Post-COVID World
Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions
Shift Happens: How Revenue Science Adapts for a Post-Pandemic World
As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
The Most Important KPIs for Hotels in 2021
When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help
COVID-19: Insights On Travel Impact, Asia Pacific – December
We have explored who is looking to visit Australia, Hong Kong and Singapore but this trend is dynamic and based on updated country travel bans
CompSet Analysis and its Role: Hotel Management Practices
Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]