data

The Relationship Between Technology & Driving Hotel Revenue

We explore the relationship between technology and driving revenue for hotels by looking at things you can start doing now to get ahead

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Intelligent Hospitality (HotelIQ) “Who Are We?” – In Conversation with Apo Demirtas

We are joined by Apo Demirtas, Founder and CEO of Intelligent Hospitality who talks about his background and how Intelligent Hospitality and HotelIQ came to be.

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Top Tips to Plan for a Profitable Recovery

There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back

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Google Launches Free Data Tools to Understand Travel Demand

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

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Revenue managers looking at data to work out their strategy

Revenue Managers Will Need To Master Their Data In The Post-COVID World

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

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Shift Happens: How Revenue Science Adapts for a Post-Pandemic World

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

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The cookie is dead, long live identity graphs

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

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The Most Important KPIs for Hotels in 2021

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

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COVID-19: Insights On Travel Impact, Asia Pacific – December

We have explored who is looking to visit Australia, Hong Kong and Singapore but this trend is dynamic and based on updated country travel bans

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CompSet Analysis and its Role: Hotel Management Practices

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

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