data

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism

We have explored which months European travellers are intending to travel, as well as trip duration. There has been a significant shift towards longer trips

Some parts of APAC are seeing new bookings rise, similarly in the Americas where pick up is increasing as travelers think ahead to travel plans

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

When using hotel total-room-inventory (TRI) methodology, Mainland China RevPAR was just 10% behind its 2019 RevPAR levels. Well ahead of other key regions

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics