data

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

An airport can finally sift through such metrics in a timely manner and can begin to tailor experiences and boost revenue earning opportunities

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

It is the hotel with the most accurate data, not the greatest amount of data, that has the upper hand in planning future promotions and driving demand

By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts

Inbound travel intent to MEA has been negatively impacted, however this is not unusual when looking at global travel behaviour with changing restrictions

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism