data

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand

After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy