data

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom

In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc

As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers

With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging

July is preferred for British, Greeks and Germans; Italians and French prefer to travel in August. It’s clear to see the impact of English policy on travel

The IATA announced that passenger traffic fell in February 2021, both compared to pre-COVID levels (Feb 2019) and to the immediate month prior (Jan 2021)

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications