data

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

Integrating PMS and TMS data has the potential of driving up revenue per available room. This emerging trend is bound to become a staple in the industry

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

With the improvement of the Guangdong epidemic, overall hotel occupancy rate in Mainland China rebounded with extremely strong momentum in mid-to-late June

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

It is time for Spain’s hotels to galvanise the excitement and start building momentum as all signs point north for international travel returning

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

Business Intelligence is an organizational capability that has to be nurtured and grown. If you don’t create a culture of data analytics, no tools can help

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts