data

Improving the Accuracy of Forecasts: Time to Ditch Gut Feeling Approach

Hotels are awash with valuable structured and unstructured data providing profitable insights that can help revenue managers create forecasts

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Lybra thumbnail image for article about Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

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Historical Data Carries Less Weight in Setting Future Budgets

Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future

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Using Big Data and Revenue Management in Uncertain Times

Hotel systems have data that can be evaluated to also optimize price elasticity for revenue management in operations; however, in many cases …

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Revenue Management Today Involves Creativity to Shape Data Insights

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

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RevPAM: What is it And Why it Matters to Revenue Management Strategies?

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property

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Guests First Party Data: The Priceless Asset Hotels Can Get

If your hotel hasn’t jumped on the first party data bandwagon yet, now’s the time. That way you’ll be ahead of the game once the third-party cookie crumbles

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Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

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Spain Travel On A Steady Course Towards Recovery

The future looks promising for the travel sector in Spain this Autumn as the number of issued tickets for domestic and international travel grow steadily

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Record High Summer Occupancy Leads to Higher Short Term Rental Rates

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

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