data
Tips to Revenue Management: Use Data Points to its Maximization
The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

Business Intelligence: Turn Data into Dollars [Event Replay]
Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords
Why Is Market Segmentation Important For Your Hotel?
Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

How to Create Alignment From a Fragmented Booking Funnel
The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action
New Data Sources To Help Commercial Teams Make Better Decisions
The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

Guest Booking Behaviour: How to Leverage Data to Adapt to New Trends
Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones
Will Business Travel Ever Completely Return?
Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different
Using First Party Data and Personalization to Build Loyalty
. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization
How Hotels Can Generate Repeat Business with First Party Data
Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests