data

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

Though luxury hotels are typically the first segment to feel the sting of calamity, they, on average, have a sharper recovery compared to other segments

Occupancy for 2022 is projected to come in under the pre-pandemic comparable, while ADR and RevPAR forecasted at $14 and $6 higher than 2019, respectively

Business travel is recovering, although a complete recovery remains a way off. And changes in workplace and workstyle reveal a new business travel landscape

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

As Europe prepares itself for a summer of travel, hotels have the perfect opportunity to see positive results at a time when they need it the most

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Key inbound markets for these cities continue to be buffeted by events and the make-up of clientele has shifted in the wake of the pandemic

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly