data
Increase Revenue and Loyalty By Offering Guests a Value Exchange
Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty
The Sleeping Dragon Awakens: Travel From China Returns
This New Year, China has finally reopened, with no domestic travel restrictions or quarantine-on-return for international travelers

How Demand Forecasting Helps Increase Revenue and Develop Marketing Strategy?
Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:
The Importance of Personalisation
As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example
European City Tourism on Track to Recovery in Q4
When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019
3 Factors Impacting 2022 Holiday Air Travel
The end of 2022 is proving interesting for travelers and hoteliers, thanks to trends like increased travel demand, high inflation and flight availability
Is Flight and Hotel Search Data a Reliable Indicator of Market Demand?
Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

It’s Decision Intelligence, Not Business Intelligence, That Is Key
Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task
How to Improve Hotel Performance by Combining Forward Looking Data
Quality data is central to understanding what’s happening in the market. The more comprehensive the data, the more solid any commercial decisions will be
How To Use Data To Drive Total Revenue
We know the market is volatile and unpredictable. We can’t change it, so embrace it. Data gives us control, it provides insights we can use to drive revenue