data
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
6 ways to bring precision to Revenue Management
NB: This is an article by Tom Bacon for Eye for Travel Today it is possible to cut the data in so many different ways, but now is the […]
Hotel data knowledge + visibility: Why you should understand these essential metrics
NB: This is an article from SiteMinder, a leading cloud platform for hotels including The Channel Manager and TheBookingButton Do you know the percentage breakdown of guests in your […]
Resolving conflict between revenue management and CRM
NB: This is an article by Ahmed Mahmoud founder of revenueyourhotel.com Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels […]
Digital Commerce and API First
NB: This is an article by Brian Collins, Director of Product Development and Diarmuid O’Grady, Director Product Enablement of Datalex Digital commerce is steadily becoming the primary enterprise system […]
Why Hotels Need Big Data
NB: This is an article by Martin Soler, CMO, SnapShot Big Data and Hotels, Today It’s 2016. Yet, current rates in the hotel industry still depend on human decisions […]
Destinations establish way of measuring ROI of social media
Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]
9 Ways for Hoteliers to thrive in 2016
NB: This is an article by Kelly McGuire, Executive Director Hospitality & Travel Global Practice at SAS 2015 was a busy year for Hoteliers. ADR, Occupancy and RevPAR achieved […]
Case study: Carlson Rezidor’s data evolution
Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]
2016 Will Become The Year Of Data For Marketers
Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]
